Written by Gaby Chiha – a past bride and also the photographer of Chiha Studios wedding photography.

Welcome to the Chiha Studios blog.
I’m Gaby Chiha, the artist and photographer behind Chiha Studios. This is my list of my favorite 5 bridal stores in Massachusetts.
It just so happens that I got married last year. I searched high and wide for my dream wedding dress.
If you’re looking for the perfect wedding dress, use this list to help find the right bridal stores in Massachusetts to visit.
The last one is where I found my dress.
Chiha Studios photographs 10 weddings per year.
Let’s connect and see if we’re a good match.
The Luxury Bridal Store in Massachusetts
5. L’Elite – Boston, MA
Coming in at #5 on the list is L’Elite. This bridal store is located on Newbury St in Boston, MA. This bridal store is very well known and lots of brides go here for high end wedding dresses. My wedding dress was made by the designer Pronovias and L’Elite is an official location that has Pronovias dresses.
The Traditional Bridal Store in Massachusetts
4. I Do Wedding – Boston, MA
This store has lots of different styles to choose from and try on, whether you consider yourself a classic timeless bride or a unique and modern bride.





The Bridal Store With The Most Choices
3. Vows – Watertown, MA
Vows by far had the most amount of bridal dresses to try on in store. I was really impressed by the size of their store and how many dresses they have. The staff is amazing and friendly.








The Hidden Gem Bridal Store in Massachusetts
2. The Ultimate – Peabody, MA
The Ultimate bridal store is a huge store with half of the store dedicated to prom wear and the other half dedicated to bridal dresses. I was able to find dresses here that I hadn’t found at my other locations. In fact, it was my runner up dress that I would have bought, had I gotten married in a cooler weather month.
Keep an open mind when you show up to the store. It’s not in a great area and the store itself needs a face lift. But the dresses are beautiful and the staff are very friendly and helpful.





My Favorite Bridal Store
1. Luxe Redux
Coming in at my #1 spot is an ONLINE bridal shop. Luxe Redux makes it very easy to try on wedding dresses at home and then send them back!
This bridal store It takes the cake because this is actually where I discovered my wedding dress. I found a runway bridal gown by Pronovias that was discounted because it was from a previous collection and it was discontinued.
They specialize in selling high end wedding dresses at a discounted price. They have a huge catalog of dresses with lots of unique and beautiful styles. In particular, they sell a lot of discontinued dresses! This makes it easier for you to find a dress that is very unique and that no one else has.
However, I should add – I did not end up buying my dress from Luxe Redux. It was missing the bow in the back. A critical feature that I needed.
I called Pronovias and they found the same dress, with the bow, in their Texas Pronovias store. And it was still at a fantastic price. So I bought it through them and had it shipped to Boston. Win win.


